LifeThought: Success is never owned; it is only rented, and the rent is due every day!

 Success is never owned; it is only rented, and the rent is due every day! — Rory Vaden

The “Rent Axiom,” as Rory Vaden refers to it, is one of the foundational thoughts upon which you should build your life. It needs to become a mantra you repeat to yourself every day.

Something we see far too often is the rise to success of a person or business by doing something extraordinary or by providing an amazing product or service, only to see them fall off the radar completely because they became complacent and stopped doing the things that took them to the top. They thought, once they got to the top, that they could kick back and take it easy. Life isn’t like that!

Success is never owned; it is only rented, and the rent is due every day!

A lot of hard work and discipline goes into getting to the top. That’s just the hard truth. Perhaps a harder truth is this: it takes just as much, if not more, hard work to stay at the top!

Success is never owned; it is only rented, and the rent is due every day!

I am a marathon runner. It took many months and many miles run to get to the level I wanted to achieve. Once I reached my performance goal, do you think I was able to just kick my feet up, sit on the couch, not run as much as I used to, and still perform at the same level? No! I have to keep training, keep being self-disciplined and keep pushing myself to do the hard work in order to maintain my level of fitness.

Success is never owned; it is only rented, and the rent is due every day!

Most of you reading this are not marathon runners, but that doesn’t matter. Insert whatever you want in place of the word “success” and the Rent Axiom still holds true. Perhaps what you want is: “Good Physical Fitness” or “Financial Security”or “A Successful Business” or “A Great Reputation” or “A Strong Marriage.” So take whatever it is and fill in the blank:

____ is never owned; it is only rented, and the rent is due every day!

The “rent” is the work, the miles, the sweat, the words spoken, the meals cooked, the diapers changed, the daily investments of time, energy, and emotion, all of the things necessary for creating a ____.

Once you embrace the idea that success is only rented, you can take great pride and joy in the fact that, by doing the seemingly mundane or painful things I just described above, you are paying the rent for success. This should be an empowering and motivating concept that drives you to live an amazing life!

Success is never owned; it is only rented, and the rent is due every day!

Recommended Reading: Take the Stairs: 7 Steps to Achieving True Success by Rory Vaden


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5 Responses to LifeThought: Success is never owned; it is only rented, and the rent is due every day!

  1. Sutton Parks January 10, 2014 at 12:07 PM #

    Right on Bruce! I’m experiencing that first hand in my weight loss journey. I’m good at losing weight and quitting smoking; I’ve done it hundreds of times! This time I don’t want another comeback. I want to keep it off by working hard everyday. Reaching the goal is the beginning, not the end. The rent is due daily, I really like that. I’ll see you next week at CWE!

    • Bruce January 10, 2014 at 12:22 PM #

      Thanks, Sutton! I’m really looking forward to seeing you at Coaching With Excellence, too! I think one of the saddest things we can say or hear someone else say is “I used to be…” and then go on to say how they stopped doing what it was that made them better than they are now. Keep up the great work!

  2. Patrick January 23, 2014 at 11:25 AM #

    I think this is one of the keys I’ve been looking for. I think most successful people who stay successful must believe this. Maybe they word it or feel it in a different way. This feels like this is the breakthrough belief that I need to nurture in my life. It gives me a different perspective that I hope will help me alter my approach at work, for my health, at home, and in life in general. I’ve often enjoyed your words on Twitter, and I am very happy to have found this website.

    Patrick

    • Bruce January 23, 2014 at 2:56 PM #

      Patrick, I’m glad you found my site, too! I appreciate the feedback and am glad they are helping with a new perspective.

      Bruce

  3. Jeff Long May 25, 2014 at 9:07 AM #

    Bruce, I LOVE this quote and your blog about it. I heard Rory explain this in a podcast a while ago and it’s always stuck with me and motivated me. Thanks for writing your thoughts and recommendations on this concept.

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